Mwabu attended the largest and most recognised education event in Africa: EduWeek. This event saw thousands of educational professionals at the forefront of Africa’s transformation. In order to create a hype around Mwabu’s attendance at the event we launched a campaign on Facebook, Twitter and LinkedIn that featured live coverage of the event as well as interacting with event attendees. Twitter alone saw Mwabu earning over 22 000 impressions over the course of our campaign and a single post on Facebook reaching over 8000 people. The event was a huge success for Mwabu and us as well!